Friday, July 13, 2007

Let there be blog

From our tiny home on Greenwich Avenue in New York City, we at Lassi sensed something was wrong. Alas! We'd turned two, and had no room to grow. Here we were: a mere 420 square feet of storefront -- the width of an armspan and 70 feet deep -- and itching to expand. We seized our tape measures, dusted off the sextant and fired up the flux transponder (the flux transponder?), but to no avail. Despite our best intentions, we couldn't gain an inch (the building codes, they're harsh).

"But avast!" we cried, confident in a new plan. "We may lack space in the earthly realm, yet the celestial spheres are infinite!" And lo, on a glorious starlit eve, by the miracles of modern technology, the Lassi blog was born -- because on the internet, no one knows you're only six feet wide.

A blog, you ask?

Lassi, from the beginning, has been a test kitchen of sorts -- whether it's traditional Punjabi techniques applied to Hudson Valley produce or a classic Goan roast with a Dominican twist, there's usually something experimental afoot. You'll always find us working on new ways to make food that's categorically delicious, but a little exciting, too. With this blog, we'll have a platform to share our discoveries as we happily toil away.

Moreover, we're lucky enough to be surrounded by a city of great people making great food. Of course, we're always happy to have local chefs stop in and talk shop, but we'd also like to take that sense of community online. More than just a place for keeping in touch with friends and neighbors, though, this blog will also spread the word about what Lassi is putting back into the community. From NYC's own Willie Mae Rock Camp For Girls to the Grameen Foundation's work around the world, we'll keep you posted on what we're doing, how you can help and what you can look forward to from the tiny place at 28 Greenwich Av.

Welcome!

1 comment:

Unknown said...

CONGRATULATIONS! I think your blog is not only ingenious, but timely, and necessary. I can't wait to hear more. The food at Lassi is nothing short of miraculous. The problem with your restaurant is that is does not deliver to CA! We miss you on the west coast.